Same sole new identity. We cater to those who forge their own paths and appreciate a watch that is as tough and dynamic as their lifestyle. Worn for your everyday life, that spirit lives on and evolves in our new identity.

ESCAPEMENT24
The Space Ranger collection is no exception. Fittingly named, the Space Ranger collection is perfectly made for exploration either interstellar or on the Earth’s surface.

SQUARE MILE
NUUN OFFICIAL is the hottest brand to come out of the Gulf in more than a decade. Conceived and designed by its Bahraini chairman Talal Fakhroo.

ABLOGTOWATCH
Nuun’s Origen Anti-Shock blends strength, lightness and everyday usability, offering a durable adventure-ready watch built for modern active lifestyles.